We believe in a future where cosmetic’s safety assessment is always animal-free.
Cosmetic products' safety is assessed without the need of animal testing without animal testing. By choosing appropriate ingredients and applying non-animal research methods, we validate the safety of our cosmetic products without any animal tests.
We continue to work towards a future that eliminates the use of animals in product development testing. Some countries continue to insist they need safety data from animal testing. We do not agree these tests are necessary and are more passionate than ever about creating a future that doesn’t involve using animals in any cosmetic testing. Alongside our parent company, we support the Humane Society International’s #BeCrueltyFree campaign and call for an end to animal product development testing globally.